For the online business owner, aspiring copywriter, expert, coach, and consultant who wants to attract qualified prospects by leveraging copywriting...
The Man Behind Some of the Biggest Info Product Launches in the Philippines Reveals
Simple Frameworks to Write Hypnotic, Conversational Sales Copy that Attract Ideal Clients & Customers
Miguel has been a blessing to the Truly Rich Club. I'll certainly work with him again!
Bro. Bo Sanchez
Truly Rich Club
If you are a serious coach looking for a reputable copywriter, I highly recommend Migs.
Lish Aquino
AmazoNation.PH
Miguel is part of my “The Avengers” team. He knows how to write persuasive copy that will turn a cold prospect into a customer.
Jon Orana
Negosyo University
Migs is a Monster Copywriter. But he remains unassuming and down to earth. You can’t go wrong with your sales page if you listen to him.
Dennis Abad
ShootPracticalVideos.com
Working with Miguel Campaner has been one of the best decisions I made for my business and my personal sanity as a business owner.
J3 Patino
Pinoy Money Academy
The first time we used his sales letter, we went from a 5% conversion rate (emails only) to 7.33% (emails + sales letter) – a 47% jump!
Allan Ngo
Digital Solopreneur
Hi, my name is Miguel Campaner. For the past 5 years, I've worked with dozens of business owners and helped them create 6-, 7-, and 8-figure sales copy for their business.
I’ve also coached/mentored 3,113 Filipino copywriters and helped them improve their copywriting skills.
After working with these amazing copywriters and business owners, I discovered a few common mistakes they make in copywriting that’s stopping them from getting the results they want...
Mistake #1 : Not Writing How the Audience Speaks.
We don’t want to be preached at or lectured. We’re most comfortable whenever we talk with another person in a relaxed, conversational manner...right?
That’s how we should write sales copy as well. It must never be preachy or having a “high horse” tone.
Instead, the ad needs to speak like how the audience speaks. Once it does, it will convert better because it will trigger “know, like, and trust.”
Once that happens, buying resistance is lower.
Remember, the purpose of sales copy is to make customers and clients want to buy from you and not admire the ad’s writing.
That’s why having formal or technical writing training is not needed. However, it's a plus.
After all, the writing needs to be coherent. It must not confuse the reader. Otherwise, it will kill the sale almost immediately.
Mistake #2 : Not Leading with the Most Interesting Part
Great copy reads like a slippery slide. You glide from one word to the next without realizing it… the next thing you know, you’re reading the last line.
The problem with beginners and inexperienced copywriters is they start with the most boring facts.
They don’t start their ads with a *BANG.*
The ad’s most interesting story, unique mechanism, or big promise is always in the middle. Never at the start.
An advertisement’s first few sentences (also known as the “lead”) is the emotional core of the ad. It must grab attention, trigger curiosity, and make the audience intrigued.
If it doesn’t do that, the ad has ultimately failed…
...because if the audience doesn’t read the “lead,” there’s a low chance they read the other parts of the ad.
If a sales letter, email, social media post, or any type of ad isn’t converting well, try fixing the lead.
Who knows? It might bring surprising results.
Mistake #3 : Not Editing Using C.U.B.A
C.U.B.A. stands for “confusing, unbelievable, boring, awkward.”
An ad will never work if it’s C.U.B.A.
That’s why ruthless editing is needed.
The sales copy must speak to the audience’s awareness and sophistication level. If it’s too smart, the audience might see it as confusing. If it’s too simple, it might be too boring.
The ad needs to have realistic promises and claims as well. If it’s unbelievable, skepticism will arise...and so will buying resistance.
Lastly, the ad must sound like a person speaking. There must be no “logic jumps” — where a person rapidly changes topics mid sentence — to avoid awkwardness and confusion.
It must have the right amount of everything. You can achieve this by doing proper research or creating a well thought-out marketing brief.
The mistakes might seem simple, but they are quite common. That’s why in 2018 I created…
A Facebook Group Dedicated to Show Filipinos How to Write Sales Copy in a Simple, Conversational Way...
For almost 3 years now, I’ve been sharing my strategies and methods of writing copy that converts so the members can generate results they want.
As of June 2023, this group has 17,500+ members. And inside we have 90+ lessons.
Yet every now and then, I have special lessons that I create for action-takers and paid coaching clients.
And I don’t give these lessons away because they’re super valuable and other people have paid for it...until now.
Why?
Because I want to...
Start Fighting The Rise of Outdated Copywriting Training Created by Non-Copywriters
I’ve recently seen a wave of new copywriting programs, training, and courses.
When I first saw it, I loved it.
Finally, Filipinos can get quality copywriting education.
But after reviewing the content, I was mortified.
Because if you do a quick Google or Youtube search, you can find the SAME outline of their paid course for free.
Unfortunately, not many people know this. So they unknowingly pay for information that’s not only free, but also extremely outdated.
So I wanted to create training that’s based on what’s working now.
Based on the results I helped my students get.
Based on the 8-figure results I got my clients.
I won’t teach AIDA, PAS, PAISA, or any of the basic copywriting frameworks and templates you can find for free.
Instead, I reveal what it takes to start thinking like a copywriter, writing like a copywriter, and get results like an experienced copywriter.
That’s what you can expect inside...
COPYWRITING FOUNDATIONS
Every A-list copywriter’s skills are built on strong copywriting foundations.
Copywriting Foundations was specifcally created for NEW copywriters, business owners, coaches, consultants, and industry experts who struggle to writing winning ads.
We'll walk you through the basics and fundamentals of writing conversational copy that works in the digital marketing landscape today.
We'll also reveal how to consistently write effective copy even if a person doesn't have selling, writing, or marketing background.
PLUS, a proven, step-by-step roadmap to grow your copywriting skills. You’ll get my complete list of copywriting books, resources and know exactly what to do for the next 180 days to win your first potential client.
Unlike other programs out there...
01
You won't find my lessons on Youtube or other free resources. These are special and you’d have to pay to get access to them.
02
All the lessons came from me, a person who has generated $1 Million in sales for clients.
03
And all that I’ve taught are used by my students and clients to help them generate their own results.
In fact, my students came from different backgrounds and industries. Yet they achieved amazing results in a short period of time.
So what’s inside Copywriting Foundations?
You’ll get access to 14 copywriting lessons to help you write different forms of sales copy — from emails, ads, social media posts, and even sales letters.
Here’s a sneak peek of what you’ll find inside...
Training #1
How to Inject Persuasion Triggers Into Your Emails
This first lesson equips you with crucial email copywriting skills and know-how to “break the copywriting glass ceiling” and write conversational and persuasive emails quickly.
This training gives you a comprehensive guide to writing emails, plus you get a full breakdown of how to write high-converting emails and how to add persuasion triggers in every email you write.
Training #2
How to Write Broadcast Emails that Entertains, Boost Sales, and Builds KLT...
What’s the best way to grow and nurture any email list? By sending engaging, informative and personality-infused broadcast emails.
In this training, you’ll discover how to write broadcast emails from scratch using two email frameworks I personally use in my business. Plus, use these emails to build trust and establish yourself (or your clients) as the authority, expert, or advocate in their chosen niche or industry.
Training #3
How to Write Pre-Frame Emails that Excites, Shifts Paradigms, and Makes Prospects Want to Buy...
Pre-frame emails are key to warming up an email list and priming them for maximum results and impact.
Yet, it can be tricky to master how to write these emails in a conversational and non-salesy way. That’s why, in this lesson, you’ll get the strategies and best practices in writing pre-frame emails that communicates value, deepens trust, and gets your readers excited about your offer.
Training #4
How to Write Promo Emails that Convert Subscribers into Buyers
The Sales Emails. How do you write them without hard selling, pitching, or overwhelming potential clients and buyers?
The answer? You’ll find it inside this training. Plus, you’ll discover how to write these emails in a way that fans your readers’ desire, injects FOMO, and convinces them to buy now. And you’ll even know why good clients are willing to pay you $1,000, $2,500 and even $5,000 to write these emails.
Training #5
A Brief Guide on How to Write Sales Letters
Generating sales and conversions are the lifeblood of every profitable business.
And one of the best ways to consistently bring in these results is through compelling sales letters. That’s why in this training, you’ll get access to frameworks and processes in writing high-converting sales letters. You’ll even discover how to write them better while avoiding common copywriting mistakes.
Training #6
How to Make Ads Standout and Convert Better
Writing ads can be tricky when your market is already crowded and filled with a lot of competition.
In this lesson, you’ll discover how to grab your readers’ attention, and hook them from start to finish. You’ll even discover my exact principles on how to write ads that stimulate their interest, add a touch of mystery, and keep them engaged until the end.
Training #7
The Fastest Way To Master Copywriting
This is the skill most newbie copywriters and business owners fail to develop. And a skill that can help you the most.
That’s why in this lesson, you’ll find out the quickest yet simplest way to master copywriting. You’ll discover the different elements that make up all great sales copy. Plus, you’ll know how to use them to write better sales copy.
Training #8
The Cerebral Framework To Write Copy That Gets Prospects Hooked And Ready To Purchase
This is possibly The One-Size-Fits-All Framework you can use to write any sales copy — from emails and ads, to social media posts and sales letters.
Inside this training, you’ll discover the surprising connection between copywriters, filmmakers, and even animators. And this common method can help you write powerful conversational copy without overpromising or becoming salesy.
Training #9
How to Market Your Services Online in 2020 and Beyond
This exclusive training focuses on two things: to help you identify who you want to work with… and how to offer your services to them without becoming salesy or aggressive.
Inside, you’ll discover the strategy I use to get in front of the right people and communicate in a way that builds trust and connection. You’ll even discover the scripts and resources I use to reach out and attract my dream clients.
Training #10
A.I.-Fueled Copy
This is an hour and a half long A.I. training that is divided into bit-sized clips so you can focus your attention on a specific topic at a time. By the end of this training, you will know how to *properly* use A.I. so you can merge it into your own copywriting process and generate quality output 10X faster.
Inside this training, you’ll also discover the No. 1 mistake copywriters make when using A.I. You’ll get your hands on specific prompts I personally use to leverage A.I in research as well as writing sales copy. This also contains the same frameworks I used when I asked A.I. to help me write my client’s sales page recently (it generated ₱1.4 Million sales!).
And if this offer wasn’t good enough…
Here are 4 Bonuses
To Help Accelerate Copywriting Skills and Results...
Bonus #1
Email Feedback Parts 1-4
This is a collection of video feedback I gave my email copywriting students. It’s 4 hours and 16 minutes in length, and full of copywriting insights and advice on how to write better emails.
You’ll get access to small yet powerful tweaks to maximize impact and results. Plus, you’ll even see how I give feedback to help my students improve and grow.
Bonus #2
180-Day Blueprint For New Copywriters
This is a 10-page Guide on how to plot your next 180 days as a new copywriter. Even if you have zero writing, selling, or marketing background.
Inside, you’ll find a list of copywriting books and resources to help you build your skills and create a solid writing routine. With this guide, you’ll get a clear direction of how to improve your copy game day after day.
Bonus #3
4 Paths To Copywriting Riches Primer
This is a 38-page collection of emails I’ve sent my readers. Inside, you’ll find out about the 4 paths copywriters follow in fulfilling their copywriting goals. And one path could be perfect for you.
Plus, you’ll also get an unbiased review of the pros and cons of each path so you make an informed decision to follow the best one.
Bonus #4
₱1-Million Sales Letter Breakdown
This is a 2-part video breakdown of a sales letter I wrote for a premier fitness coach and entrepreneur. Inside, you’ll discover the elements that make this copy work and convert.
You’ll even see me write a few emails from scratch. Plus, how I edit them so they become more readable, engaging, and persuasive.
Here’s what some of my students have to say…
Now, you're probably wondering…
“Okay, Miguel. I now see why Copywriting Foundations is valuable, but how much is it?”
Well, if you’re going to add up all the trainings plus bonuses…
-
Training #1 - How to Inject Persuasion Triggers Into Your Emails (₱1,000 value)
-
Training #2 - How to Write Broadcast Emails that Entertains, Boost Sales, and Builds KLT (₱1,000 value)
-
Training #3 - How to Write Pre-Frame Emails that Excites, Shifts Paradigms, and Makes Prospects Want to Buy (₱1,000 value)
-
Training #4 - How to Write Promo Emails that Convert Subscribers into Buyers (₱1,000 value)
-
Training #5 - How to Write Sales Letters (₱1,000 value)
-
Training #6 - How to Make Your Ads Standout and Convert Better (₱1,000 value)
-
Training #7 - The Fastest Way To Master Copywriting (₱1,000 value)
-
Training #8 - The Cerebral Framework To Write Copy That Gets Your Prospects Hooked And Ready To Purchase (₱1,000 value)
-
Training #9 - How to Market Your Services Online in 2020 and Beyond (₱1,000 value)
-
Training #10 - A.I.-Fueled Copy (₱1,000 value)
-
Bonus #1 - Email Feedback Part 1 (₱1,000 value)
Email Feedback Part 2 (₱1,000 value)
Email Feedback Part 3 (₱1,000 value)
Email Feedback Part 4 (₱1,000 value)
-
Bonus #2 - 180-Day Blueprint For New Copywriters (₱1,000 value)
-
Bonus #3 - 4 Paths To Copywriting Riches Primer (₱1,000 value)
-
Bonus #4 - ₱1-Million Sales Letter Breakdown (₱1,000 value)
...you’ll have to pay at least ₱16,000.
And if you’re going to ask me, ₱17,000 is already a bargain. I already invested more than ₱4-Million on my continuous copywriting education and training.
So, if you offered me ₱17,000 to build my copywriting skills and accelerate my growth…
I’d get it in a heartbeat.
Yet I know that’s out of reach for most people.
That’s why you won’t pay that much.
You won’t even have to pay ₱10,000.
Or ₱7,000. Not even ₱5,000.
Or even ₱1,000.
You'll Get Everything...
Copywriting Foundations
-
Training #1 - How to Inject Persuasion Triggers Into Your Emails (₱1,000 value)
-
Training #2 - How to Write Broadcast Emails that Entertains, Boost Sales, and Builds KLT (₱1,000 value)
-
Training #3 - How to Write Pre-Frame Emails that Excites, Shifts Paradigms, and Makes Prospects Want to Buy (₱1,000 value)
-
Training #4 - How to Write Promo Emails that Convert Subscribers into Buyers (₱1,000 value)
-
Training #5 - How to Write Sales Letters (₱1,000 value)
-
Training #6 - How to Make Your Ads Standout and Convert Better (₱1,000 value)
-
Training #7 - The Fastest Way To Master Copywriting (₱1,000 value)
-
Training #8 - The Cerebral Framework To Write Copy That Gets Your Prospects Hooked And Ready To Purchase (₱1,000 value)
-
Training #9 - How to Market Your Services Online in 2020 and Beyond (₱1,000 value)
-
Training #10 - A.I.-Fueled Copy (₱1,000 value)
-
Bonus #1
Email Feedback Part 1 (₱1,000 value)
Email Feedback Part 2 (₱1,000 value)
Email Feedback Part 3 (₱1,000 value)
Email Feedback Part 4 (₱1,000 value)
-
Bonus #2 - 180-Day Blueprint For New Copywriters (₱1,000 value)
-
Bonus #3 - 4 Paths To Copywriting Riches Primer (₱1,000 value)
-
Bonus #4 - ₱1-Million Sales Letter Breakdown (₱1,000 value)
For Only ₱499
and Get Lifetime Access to All Lessons
100% Privacy. We Will Never Spam You!
I'm adding this...
ONE-OF-A-KIND GUARANTEE
If you finish all the lessons and training inside in less than 90 days.
And prove you consumed and implemented the program…
I’ll give you exclusive copywriting training worth ₱5,000.
IF AND ONLY IF you finish the entire Copywriting Foundations in less than 90 days.
I reward the action takers. I only want Filipinos who actually consume this. If you’re one of them, then there’s no reason not to get this.
So how will you prove you’ve gone through the program?
Send us a 3-minute video of yourself, show us your notes and demonstrate how you’ve taken action. You can even share what you’ve learned in the program.
Send this video to studentsupport@miguelcampaner.com. And allow us to deliberate for 48 to 72 hours.
Once the entire team approves, we’ll give you access to my ₱5,000 training.
All I Want Is To Elevate The Level of Copywriting in the Philippines.
Unfortunately, after providing free info for the past 5 years… Only a few have taken action. Most have taken it for granted.
They didn’t value what I was teaching them. They thought since it’s FREE, it’s not worth anything.
What they don’t know is I’ve been teaching them strategies, methods and tactics they can’t find anywhere else.
I've invested 4.5 Million pesos already just to learn them. And all I wanted was for them to grow and develop their skills without paying a huge sum like I did.
That’s why I created Copywriting Foundations as my way of finding those who are committed to see their growth and transformation.
Now it's time to make a decision
Today, you get the chance to level up your copywriting skills with the cost of 3 Starbucks cups.
So if you have a Starbucks journal or a Coffee Bean journal and you want to write better copy and to grow your skills...
Then this is perfect for you.
It’s time you make a decision.
And there are only two options…
Option #1
You close this page and carry on with your day. You’re probably satisfied with your life, your work, and your business. And probably, you’re already an expert in copywriting and don’t need Copywriting Foundations to help you level up.
However, if you’d like to develop and use the power of words and use it to get the results you want — clients, results, sales, and conversions, then that leaves you with…
Option #2
You make a small but pivotal commitment to yourself and your future clients with Copywriting Foundations.
You get the same frameworks, guides, and principles my insider students are using to accelerate their growth and generate results for their business and clients.
And you can use it to develop your copywriting skills and mastery.
Of these two options, ask yourself…
Which path is it going to be?
You see, there are two types of people in this world…
Those who only dream about achieving their goals WITHOUT ever taking any action to make it happen…
And...
Those who are ready to take action when the opportunity presents itself.
Most people will tell you they want to change their circumstances. They want to develop a skill so they can generate more income, boost their sales, and develop deep bonds with their target market.
Yet very few actually take action to make their dreams happen.
Most people will keep dreaming…
While the few who are actually serious about their future will act and take control of their destiny.
Since you’ve read this far, I think you’re one of the few special ones…
If I’m right and you’re still with me…
Then I look forward to getting to know you inside Copywriting Foundations.
Now, you decide.
Here’s To Your Growth and Prosperity,
Miguel Campaner
DISCLAIMER: The results stated above are my personal results. Please understand my results are not typical. I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of having 10+ years of experience. The average person who follows any “how-to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors — including but not limited to your background, experience, and work ethic. All businesses entail risk as well as massive and consistent effort and action. If you’re not willing to accept that, this is not for you. This site is not a part of Facebook, Inc. Additionally, this site is NOT endorsed by Facebook in any way. Facebook™ is a trademark of Facebook™, Inc.